Hi, I'm Shelley!
Let's transform your frazzled assistant into a strategic partner.
Are you looking to transform your assistant into a proactive powerhouse? With targeted training, I can help your assistant evolve to anticipate and drive tasks autonomously, amplifying your productivity and revolutionizing your business operations. Join me on this transformative journey to empower your assistant to reach their full potential.
You know what I love?
Teaching Executive Assistants the Things it Took Me Decades to Master.
I'm excited to share my two decades of experience as an executive assistant with you. I've developed some tricks and techniques that can be transformative for you and your assistant. To learn more, check out my video and take the first step towards a more efficient and effective partnership. Let's explore together and unlock your full potential!
Want to learn more?
Here's what leaders are saying about me.

“If you're looking to level up your executive support or rethink the role entirely, Shelley is who you want in your corner. She brought real insight around hiring, compensation, and finding not just the right person for the role, but the right kind of partner for me as a CEO.”
Rod McDaniel
CEO, S3 Recycling Solutions

“Shelley is a dedicated professional known for her outstanding work ethic, compassion, and efficiency. A go-to resource in and beyond the organization, her influence extends to executives seeking her valuable insights.”
Kyle Smith
Owner, KWS Solutions

“Having two executive assistants supporting my business ventures, collaborating with Shelley Martin has proven to be an indispensable partnership. Shelley's assistance in orchestrating training sessions and devising innovative systems for my executive assistant teams has been invaluable. Shelley's expertise has seamlessly integrated solution-based brainstorming into longstanding challenges, enabling my team to overcome obstacles that persisted for months.”
Robert Wright
CEO, We Collective

“Shelley is a brilliant Executive Assistant and leader! She was given many responsibilities under her leader because of her skills in handling issues and difficult conversations on his behalf. She was a trusted partner to him and respected by the team that he led, as well as others throughout the organization. If you are looking to build a team with a trusted executive assistant, I would highly recommend Shelley train them. She is truly one of the best, not only in creating systems and processes, but influencing culture.”
Tracy Murrell
Realtor, OKC

“Shelley is an invaluable asset to any leader! Whether leading alongside you or training your executive assistant, she consistently brings the heart and systems needed to elevate what matters most to you. She honors publicly, challenges privately, and inspires others to follow her lead. Look beyond those who just do and elevate your thinking to bring a leader like Shelley to work alongside you.”
Tyler Vance
COO, Apollos and Differential
Pricing Options
Choose the plan that works for you
Flexible options to meet your needs
1:1 Coaching for Executive Assistants — Personalized to You
Dedicated Live Coaching
- Customized to fit your individual needs
- Includes access to EA Essentials course
- Virtual consulting sessions
- Weekly check-ins
- Written feedback on all assignments
- Final growth summary and suggested next steps
Learn Executive Assistant Essentials at Your Own Pace
Rated 5.0 ★ Stars
- 2.5 hours of on-demand video
- 24 concise, focused lessons
- 13 hands-on assignments
- 4 interactive quizzes
- Downloadable templates and meeting guides
- Certificate of completion
Custom Team Training and Leadership Development
Contact for Pricing
- Leadership training, coaching, and consulting
- EQ-i certified
- Working Genius certified
- Tailored to your team's needs
Still have questions?
My coaching sessions are designed to be one hour in duration. In the introductory session, our primary focus will be on building a solid understanding of each other. We'll dive into your current challenges, identify the outcomes you aspire to achieve, and set the stage for our coaching journey.
Before our coaching sessions commence, I conduct separate meetings with the executive assistant and, if available, the leader. In these discussions, we dive into the challenges, roadblocks, and desired outcomes that are unique to each individual.
This separation serves a dual purpose:
- Leader Alignment:The leader's commitment is crucial, and these individual meetings ensure they are on board and ready to empower the executive assistant to embrace potential new approaches and release responsibilities as they become ready.
- Open Communication:Clients often feel more comfortable sharing their pain points privately. As a neutral party, I gather information from both parties and incorporate these insights into a comprehensive roadmap for growth.
This tailored approach allows us to address specific needs effectively and fosters an environment conducive to open communication and growth.
While I can't guarantee success, it's important to highlight that only you can own your development. I'm your guide along the journey to help you grow, and I may not know everything, especially regarding the nuances of your role or organization. But if I don't have a solution, we'll figure it out together! I am fully committed to partnering with you on your journey toward achieving personal and professional goals.
With a wealth of experience and a proven track record, I've refined the principles we'll explore in our coaching sessions. Your active participation, transparent communication about your needs, and application of the insights gained will empower you to enhance your leadership skills wherever your path takes you. I'm dedicated to being "all in" as long as you are!
Executive assistant coaching is a personalized and strategic guidance process to enhance various skills, including soft skills like leadership, problem-solving, communication, and more. Whether you're a seasoned professional or just starting in the role, coaching provides tailored assistance to navigate challenges and optimize performance.
Beyond skill refinement, it's about cultivating a continued growth mindset, ensuring executive assistants are well-equipped to adapt to the dynamic demands of their roles throughout their careers.
No, I understand that paying the full fee upfront can be challenging. To provide flexibility, you'll have the option to make monthly payments.
Currently, I don't have a non-profit discount in place. However, if you have specific budget considerations or unique needs, don't hesitate to contact shelley@executiveassistant.coach. I'd be delighted to connect with you personally and explore how we can work together to tailor a solution that aligns with your goals.
At the moment, my coaching services are exclusively offered over video. This approach allows us maximize our time together, ensuring dedicated time to focus on your needs.
If you have a specific requirement or need further clarification, please don't hesitate to contact shelley@executiveassistant.coach. I'm more than happy to discuss potential options tailored to your situation.
I'm here and excited to connect with you to address any questions you may have.
Contact Information:
Feel free to reach out — I'm looking forward to our conversation!
Let's have a conversation to explore your specific needs and discuss how I can tailor a solution to help you meet your goals.
Contact Information:
Feel free to reach out — I'm looking forward to our conversation!
Want some free content?
Check out My Blog
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